Music Showcase | Girls to the Front
In 2018, I co-produced a music showcase during South By Southwest featuring five femme-fronted international artists. I coordinated the venue, beverage sponsorship, on-site staff, and digital marketing. My co-producer and I booked Kitten, Pronoun, Pearl Charles, Violet Days and Alice Phoebe Lou for 500 attendees. Read more about the event in my blog post here.
Meet and Greet | Margin Walker
As a passionate music fan, I know the special feeling of sharing a moment with an artist you admire. As a concert promoter, I see it as a task to help facilitate special moments between fans and artists. At Margin Walker I was able to coordinate a meet and greet between Chicago rockers Twin Peaks and their biggest San Antonio fans. I communicated with the artist's management, secured sponsorship and event space. I also brainstormed image design and creative copy to promote the contest on social media, oversaw the event, and captured social media content in real time. Not only did this contest promote ticket sales through fans purchasing a ticket to enter, but also created a shared memory between our brand, the band and the fans.
Networking | Womxn in Music ATX
In February 2018, I co-started a community group called Womxn in Music ATX to foster relationships and provided educational resources for womxn in Austin's music industry. We partner with local venues and beverage sponsors to host monthly meet-ups featuring discussion themes such a booking artists, creating a brand, doing your taxes, and more. At the beginning of 2019, Womxn in Music ATX is 400 members strong and growing.
Photo: January 2019 meet up at Still Austin Whiskey by Renee Dominguez.